When it comes to running an online jewellery store, making the products is only half of the work. With so many Etsy, Folksy and Ebay stores cropping up every day, finding a unique and appealing way to present your homemade wares is vital to ensuring success. Whether you run a physical store at a local arts and crafts fair, or if you’re looking for creative way to photograph your products for an online store, look to these creative folks for design inspiration to help get you started.

It’s important to note that, although imitation may be the most sincere form of flattery, copying another etsy seller’s style is a big no-no. Finding your own unique style and establishing a brand is one of the biggest keys to success in the online jewellery-selling community. Happy selling!

Simple offcuts of wood can create a unique and interesting display for rings and bracelets. These geometric pieces of plain wood make a bold and clean statement and would complement bold and striking pieces of jewellery, or dainty delicate pieces.

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Image from: The Merry Thought

If you’re looking for a cheap and easy way to create a necklace display, this cardboard version is very quick to put together and looks great when photographed. To customise and make it your own, cover the cardboard with a patterned paper.

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Image from: Stella + Hodge

A simpler version of this cardboard display is a simple cone which is perfect for displaying bracelets. These are perfect for a craft stall display as well as product photography.

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Image from: Georgia P Designs

Although it may take a little more effort, photographing your products with the help of a model will help potential buyers to imagine owning the piece. Enlist the help of a friend and use some creative props that will help your jewellery to pop. Make sure you keep the focus on the jewellery by using the smallest aperture setting your DSLR will allow. If you don’t have a DSLR, you can blur the background using a programme like Photoshop.

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Image from: Boho Chic Chic

If you have a few different pieces to display at once, this DIY jewellery hanger is an easy solution for displaying necklaces, bracelets or earrings. Simply place hooks in the bottom of a wooden hanger to create this unique jewellery holder.

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Image from: I Spy DIY

And finally, if you’re looking for a super simple way to display earrings, using business cards or luggage tags with your shop name is a great way to help people remember the name of your shop and encourage repeat sales. Printing a set of business cards and using them as a backing for earrings is a cost effective way to present and market your jewellery.

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Image from: Joanna Tinley Jewellery

Article source: https://www.the-beadshop.co.uk/beads-jewellery-making-blog/jewellery-making-tips-and-advice/jewellery-displays/